What do you think is more influential, marketing and promotion or development? I mean as a regular person who would like to invest in some new and intersting project, but I'm not a tech-savvy girl and understand only some basics in IT so what I see mainly is advertising and marketing.
Altcoin pump and dump are risky, these days, the trend for altcoins especially those from the Ethereum blockchain are the Defi projects. Most of the time, technical analysis isn't the basis for the pump and dump to the price of these tokens. It will be based on how good the marketing team and the developer team of the project perform in the market.
There are some instances that big shillers and influencers are targeting a potential altcoin to be pumped so its an advantage if we are also active on social media and messaging channels such as Twitter and telegram.