Any bitcoiner knows their best insurance is proper security. But for the insurance man there's a market with the pedestrian bitcoiners. People who won't bother to take proper security and buy bitcoin with a big $10 or $20 thousand could feel the need to insure it. They aren't likely to get it stolen but will gladly pay the premium to sleep at night and not worry.

In the investment world, though, real insurance typically comes from diversification of those investments...but one doesn't expect theft to be the real threat (rather than investment loss). But anyone introducing that middle agency into their asset management is offending the purpose of bitcoin and cryptocurrency.