Their plan is to make money. With them it's just that they are taking the high risk - high reward road. If you look from their perspective they took a small risk but it paid out so now they're going all in because with Bitcoin it's not like rolling the dice every time. The longer it remains unbroken the stronger it becomes.

In 2015 it was full of uncertainties and promoted but now it's finally beginning to be recognized as digital gold by the media.