why does it sounds so much like a MLM AKA Pyramid AKA Ponzi?
It is an investment model that provides an opportunity for people to make a profit. Moreover, this is only the first step. We want to create a cluster, within which token sales will be regulated by community norms, users will have different options for earning money and will feel that money is safe. This is the next generation crowdfunding. Or do you think that hundreds of scam projects that conduct ICOs and disappear with your money is normal?
Use the internet. MLM is a type of marketing. Of course, scammers often resort to it, but scammers use everything they can. MLM is a form of marketing, not a scam.