Yes, we tend to target people that are already familiar with the ethereum ecosystem, and don't target BTC betting people as ethereum has a higher learning curve. Most people just want to bet with what they are familiar with, BTC, and not learn a new process which totally makes sense.
Give it a few years, and I suspect most bettors will be betting on non custodial smart contract platforms based on ethereum or a competing blockchain, none of which will require KYC.
Thank you for the response. I actually think Ethereum was easier for me to learn than Bitcoin (but that is because I tried using a real client wallet and not custodial). With Bitcoin wallets in the beginning, you have to calculate your own mining fees and you had to choose the inputs and all that. When I first used Metamask it was very easy,,, enter password, choose spend, choose fast/medium/slow fee. But I get that what you are talking about because smart contracts are a bit different.
Problem with ETH as you say later is fees. Tx fees are already possibly a few dollars now since March so that is very painful for a sportsbetting person:)