The whitepaper’s goal is to prepare an ICO or another kind of fund rising for a project. We have other plans, so there is no need for such document. However, we plan to publish the project strategy declaration within 1-1.5 months after the concept is finalized.
I don't think the goal of the whitepaper is only to prepare an ICO nor any kind of fundraising, IMO it can be used to give a better understanding of the whole model of your business/project for anyone who wants to involved in it. Although you don't even gonna publish an ICO I think it's still important to have a whitepaper since most people don't easily put their money into an unknown business/project.
BTF token is created as a financial instrument for money saving and accumulation. Limited supply and a number of services, based on smart contracts will constantly increase its value, as well as the trust of the community. The more investors use the token for accumulation, the greater the excess of demand over supply, which will create a constant price growth factor. Together with the liquidity on exchanges, this model has the right to be successful.
It’s not a Ponzi model, because of the limited supply and smart contracts based services (like limited Bounty based distribution at the first stages of the project).
That's the basic theory of demand and supply, which does not explain how the way you will pay investor's rewards.