I'd say it depends a bit on how you define "scam".
hex.com above was saying "hex will continue to rise in the future" so that kind of a claim is a scam IMO. There is no way to guarantee gains and HEX doesn't have any revenue/demand to support gains other than tricking more people into buying, locking it up, etc - typical pyramid shit.
Not sure if that dipshit is an official account though. There's tons of imposters. Running a scam using some token is not the same as the token being a scam, so they might slide on that technicality for a while.