In recent time i noticed such thing that in every new project or old project announced meme contest. Where they give such big amount in community for making memes about their project . Now what do you think is this memes really can attract investors?
Creating different memes is just such a tendency of new way of attraction attention from the society. In my opinion it is more like some other things like stickers, smiles or gifes in different kind of messangers. Different projects try to use different ways to attract attention that people use in their communications. And memes are not the exception. And sometimes such memes become popular or even viral, sometimes not. Of course in some way it can help the popularity of some product or project be higher, but mostly not only memes attract attention of investors, the key thing is a really working product or the strong perspective that some day it will work.