I've finish reading whitepaper and they are not really hiding that this is MLM. I have to confess that I don't understand half things they wrote there, but, paying subscription to watch videos/whatever while everyone can find any kind of educational video on internet for free, and they have 18 affiliate levels for that? Right... It certainly looks like pyramid crap to me.
Don't confuse MLM with pyramid. There are legal MLM companies operating for years, for example, Amway, they also have that "passive income + affiliate part" - but the thing is, they have real product. Pyramid doesn't.