In recent time i noticed such thing that in every new project or old project announced meme contest. Where they give such big amount in community for making memes about their project . Now what do you think is this memes really can attract investors?
I think memes are really powerful and I'm being serious here. If you look on Instagram crypto-related pages and Twitter as well, a lot of buzz is created around Bitcoin memes and I'm pretty sure these attract the attention of both newcomers and established investors.
Let Put ourself whenever there is a Attractive Memes,our eyes paused to clarify what is it and whats the story behind.
If you think a professional investor won't be influenced by a mere meme, you're wrong. We're all humans and we all like irony, comedy and sarcasm (less or more). And whether we like it or not in our subconscious memes affect us. 
Actually every form of advertisement is still advertisement and even if it is bad actually.But memes are cool and fun looking,so the interest of viewers will always first in target.