Coinmarket io IS back up. I just redrew coin there at amazing speed. However, took a couple of minutes before I could get to the site.
Now about peng. How about setting up a peng.org. Which will do good things for penguins ? Farfetched ? It will buy land somewhere , like s-America, and make a penguin reservation. Also, the penguincoin that you hold in your wallet will be a % of ownership of that org. So total mined penguincoin = penguinorg.
It will be the first coin to actually be worth something ! And save penguins. if succesfull it will become a theme park/reservation.
And you start with buying just a small amount of sq ft . The smallest possible, but you post it, and it will probably go viral. Make sure all of the pools etc contribute like 0,5% to penguin.org.
Just an idea.