All this talk of advertisement has people missing the main point: When you run a crowd-funded bankroll dice/crash site, the most effective marketing you can have is having the largest bankroll/betting limits/# of investors. It's an immediate boost to credibility and bankroll investors act as co-owners of sorts driving traffic to the site since it's in their best interest - and thereby not pushing/promoting other sites they deem their investment to be more profitable. If, for example, Daniel decided tomorrow to eliminate bankroll investors and fund the site himself, it would have a large detrimental affect on the betting volume on the site if all other factors remained the same.