I think this project can still pull its chestnuts out of the fire if it chooses to. For one AB should know that bogus partnership, or partnership of any kind for that matter, is so 2017. Crypto have evolved a great deal since.
Projects are rediscovering their missions from within now. To sustain relevance nowadays you must develop and build on your platform yourself. No external agency care much about you anymore.
Talking about evolving from within, why has AB and team not launch a farming pool on Uniswap or any of the Automated Market Maker DEXes?
See, the difference between success and failure most times is a thin line of simple, minute, often underated steps. Liquidity farming might appear too simple, too popular and too unappealing a solution to UTN's gigantic problems, but, ignoring it altogether will mean that you're seemingly not in tune with recent developments in your industry. And pocket of developmental experience it bequeaths will be lost.