I think the step to choose bitcoin is a mature decision. maybe the CEO of the company has thought about it correctly, because this may have great benefits and profits for the company. so they chose bitcoin to be one of their choices for the future
Heard about many other institution in this pandemic has started investing in bitcoin and possible would have moved from form either stock market where returns were not that good during starting few months and some are moving form gold or possible have created another investment in terms of bitcoin. This all are positive news as buying is increasing which will have a positive effect price in terms of rise.