Trump is a successful businessman and that was one of the advantages for him, when he started campaigning in 2016. But I don't understand why Ivanka Trump is being considered as a serious candidate. She hasn't achieved anything noticeable so far, either in business or in politics. We don't even know about her political views on various topics. Just because someone is good looking, that doesn't mean that he or she would automatically qualify for the candidature in 2024.
Anyway, 2024 is still four years away. Making a bet now is extremely risky. Because a lot can change during four years.