When it comes to The Sun, compare UK population to sells of the Sun. Also being misinformed dean't mean someone is stupid.
I agree with that statement, but at the same time, if you saw someone pay money to buy and read The Sun, what would it tell you about that person?
Not many people read both The Sun & The Financial Telegraph for example...
Saying that, even readers of the FT aren't generally that technical as teccies will simply use the web! Hey ho.