I think I understand you now, using this current market condition as an example, from the look of things many people are already joining up because of what they might have heard as well as see that is going on, such as the price of Bitcoin, the green market and so on. Also, there is every tendency that most of these people will be doing so without knowing much about crypto, hence the essence of having a trusted place they can get started as well as accessing the correct information. In my own opinion, this forum is the best place because, you can get answers from experts, you can access series of informations and when confused you can also be guided. As for social media channels, twitter might be good, but you will have to be careful on the type of information you leverage on.