As long as Binance is moving forward, BNB's value will always get acknowledge
They launch their own CEX, then DEX, then yield farm, then loans, margin trading and etc

They are doing quite a ton of work to follow the market trend
IF you ask me, would Binance last forever and hold its standing in the Crypto industry?
I have no idea, but i believe Binance could easily survive at least 3 year in the field easily