Some time ago I asked the same questions of both Avenger and edgar, they seem to want us to believe that they do it for altruistic reasons, that they hate the idea of "liars and scammers" ripping people off. But I don't buy all of it, its too personal, too, random, too, OTT vicious to be altruistic.
Well if they are after "liars and scammers" isn't this thread a weird choice to spend your time on. Not saying KnC will succeed which is not given but they are not exacly east european gangsters with fake names and a phony companies running away with all the money and leaving no trace.
Bashing failures saying like "you promised me a bitcoinminer and I got a coffee heater six months late etc..." makes sense if you are angry but at some point you need to either let it got or actually do something about it and that you won't do wasting your time here just writing random angry comments.
Me personally I am worried about the difficulty level, manufacturing delays, bitcoin price etc. and that my investment will not pay off (in bitcoin or fiat) so I do my own calculations from time to time to see if I should cancel my order or not, and I havn't yet, maybe I do, but that is a risk I take. But I am not the least worried that they will run away with all the money and outright scam me. That is kind of a big difference. Maybe it is because I live in Stockholm I feel that way, could be different if I trusted my money to some random company on the other side of the earth, (which I would not do in the first place). So maybe people see thing differently from the other side.
Anyway they have done some misinformation for example about keeping your coins ready etc., but it is not exactly the same as the fake company running away with your money scams you can easily find if you want to spend your life protecting people on bitcointalk. :-)