To be clear, I'm not claiming that Phore will run away with someone's money - they may or may not - but they're clearly attempting to cash in on the DeFi craze, which is 99% scams akin to the 2017 ICO nonsense (IMO). To me the intent looks clearly "buy Phore because DeFi".

Also it doesn't seem to be related to this: http://cryptoeconomics.cs.umass.edu/graphene/graphene-short.pdf so the name choice is unfortunate at best.