It's a matter of time before more companies do what paypal did. There's a lot of money to be made in Bitcoin and only a fool wouldn't see it.
Early companies that chose bitcoin like those US stores that accepted it early did it for publicity but those that do it now do it for the profit. In bull market people are more set towards spending and it is going to bring a lot of traffic to payment processors.
Most people seen things when there's already someone who started it. PayPal participation to this industry creates a big impact
to entire business world.
With this actions, they do open a much wider space for more businesses to see this big opportunities to use the system and make it
useful to their business. Expect to see more and more big known businesses to follow this step.