As I see the main mission of this project is to give people control of their data and leverage collective agency in how it’s used. There are so many projects and applications with the same goal. What makes you special among them?
While projects like Brave and Swash have helped make people aware their data has value and this can be realized through crypto, they still work within the limits of the current AdTech system; I get paid for my attention, or for my browsing history to be sold to advertisers. We’re creating the building blocks for people to play a new role with their commercially-valuable data, where they’re in the driving seat. Rather than see ads for something I bought last week, I can let companies know I’m in the market now to buy a kettle, hardware wallet, or an insurance policy. Advertisers can buy these consent artifacts at scale, incentivizing users with tokens.
We've got a background in AdTech ourselves so we have the relationships to help them change, rather than just try to destroy it. This is also good for advertisers - no more buying fake attention from bots. Each user can manage their own digital identity, mint NFT’s of Blockchain Verified Consent, and license this for use across the web, receiving value (ERC20 tokens) from organizations.