The XRP price rally was attributed to the increase in new unique addresses, the buybacks that are happening in Ripple, and Ripple’s possibilities of developing a new product.
Buybacks is a nice way to say that a centralized force is behind the market pump,,, and do not forget they had the Spark airdrop also pushing temporary demand until people are tired of selling their stuff on the secondary markets. Still,,, every bump for XRP is good for the entire "corporate" market.