A rebranding is planned for next year, but we have so much brand awareness and clout with "CSGO500" that it's going to be terribly hard to rebrand without losing a lot.
No doubt.
It's a balancing act for the short and long run. In the short run rebranding is definitely going to take a hit on your player revenue, but in the long run if you continue to offer good services distancing yourself from the CS scene will 100% be beneficial when you are doing business primarily in crypto. It makes a lot of sense to do that as soon as possible (after you accumulate a certain threshold for bankroll, for instance) to build up a name.
But who am I to say anything. You guys seem to have your stuff together.