This happens soo soo often. Mazacoin caught the overflow from the AUR mania because of how similar it was. The pumpers already made what they wanted and now they move onto the next coin.
Hopefully all this news coverage helps to set Maza apart from Aurora. At it's core, it completely different. I think it's important people understand that. It's not always enough to have the support of Devs and the community. Having the backing of a sovereign nation is big news.