Gold is another store of value, but not that unstable. It reached 2000$ recently and was above 1000$ for many years. Those who invested in gold back in 1900 would have made a great choice since it costed only 20$ back then if I'm not wrong. (Although dollar was way more strong than now)
Bitcoin can lose 500$ within one night. Gold can't. Why that?
Bitcoin becomes famous in the internet and all the people talking and discussing about the bitcoin many of them becomes hype on social media investor take a risk to invest on the bitcoin.