the upcoming fork is a strong fundamental for the price to move up. actually $0.9 is not an impossible price for xrp to attain. ripple is a coin with many potentials and good history
The pump was happening in coinbase but another markets were only following it and then it got dumped again to the bottom. There are so many people blindly buying XRP to get spark token and this fork coin brings a very good support to the XRP market. Ripple is not yet having a good history and so many people know this coin as a coin with a very big premined coin and no usefulness.
Coinbase was the reason and airdrop is not the reason why ripple is getting a flash pump to the 90 cents.
People are buying not because they want spark, they buy because they are riding with the hype the news has cause. We will see the real demand for ripple after the fork, I feel like it will hit the rock bottom again. Though, I really consider XRP as a good storage of my funds since its almost having a free transaction fee and it is also supported by our local wallet. I'll wait after the fork, I don't want to go with the hype.