The current crypto market is exciting as everyone is happy that new funds are being pumped into the space, investors are making profits and people are aiming for new ATH for bigger profits. I remind us all not to forget to take profits, cut your greed and find new opportunities. Never be emotional about any project, buy when it's right, sell when it's right.
When it's comes down to taking profits our emotions is our biggest enemy, that's why it's always advisable to control your emotions while trading, and also take profit when you see one, cause no one can tell if the market will go keep going up or might just reverse down, so it's best to take whatever profit you get before it turns into a loss.
Making business should not be mixed by emotions, the goal is to make profit not to attach feelings.
Your right, that's actually the main goal, but sadly some people normally fall in love with a coins and in the end they get rekt because they trusted the coin too much.