2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
To be honest to create a project doesn't really need funds to start, probably it need little to pay operational expenses.
They create a project to earn money from investors, not giving away their money to people.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
If they didn't listing their coin/token into the low exchanges, then that coin/token can't be traded. Which is better for you? Listing trough low exchange or never?
It's okay to listed on low exchange first, and then climbing to top exchange.