In a project everything must be prepared.
1. The team is experienced in technology so their concept will be good if it is experienced.
2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
3. Products must be prioritized because the project has a goal on the product so this step must take precedence.
4. Good marketing and can build a community with many who are interested in the project.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
Not all crypto projects requires funds in order for the project to be a success, if we have to look at things in one angle we will see that it cost nothing to build an ERC20 token today, to build up a website isn't much too, there are many projects that survives and become very big without ICO or any fundraising