What he wants to emphasize was the similarity of the Decentralized Ecommerce. We know that open bazaar once attempt almost same idea to this cryptomarket but they fail to gather user/customer in there market. This is a good idea actually, Application of blockchain to e-commerce, the problem was the acceptance of people to use it while there are other giant non-blockchain e-commerce dominating same market as this idea.
That’s because no one has actually take a closer look at the concept. Non has tried bluilding it’s own blockchain with its own currency as for non-blockchain e-commerce system Alibaba been one of the biggest provide no provision for UN-BANKED.
What Adoafo is providing is a gate way for the un-banked and the banked to exchange goods and services using RFID-enabled Asset
Imagine if bitcoin could offer the use and building of smart contracts like ethereum