In a project everything must be prepared.
1. The team is experienced in technology so their concept will be good if it is experienced.
2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
3. Products must be prioritized because the project has a goal on the product so this step must take precedence.
4. Good marketing and can build a community with many who are interested in the project.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
On #2, this is the problem of most projects. They are not willing to put a budget out of their pockets and use it for everything such as marketing, funding and listing in exchanges. Those are the basics that a project must have in order for them to attain what they are aiming for.
On #5, it is the cause why many investors don't like projects that don't have a vision of being in a larger exchange. It correlates with #2 because of lack of budget and that's why they are ending up listing to a smaller scale exchange but with no or at least very little volume.