In a project everything must be prepared.
1. The team is experienced in technology so their concept will be good if it is experienced.
2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
3. Products must be prioritized because the project has a goal on the product so this step must take precedence.
4. Good marketing and can build a community with many who are interested in the project.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
Number one is high above in the priority if the team has good credentials and capable of making the project great and usable it will generate support and get funded and the project can easily take off one of the big issues of start up are fake team and fake credentials if they do not have a good credibility and their skills are questionable you cannot get anything from a project.