In a project everything must be prepared.
1. The team is experienced in technology so their concept will be good if it is experienced.
2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
3. Products must be prioritized because the project has a goal on the product so this step must take precedence.
4. Good marketing and can build a community with many who are interested in the project.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
Nowadays most of the cryptocurrency projects starts with zero investment because they aim for ICO sale to collect in millions and this is their ultimate goal compared to developing their final product of their project. Low exchange means? Shit exchange? Which is going to reduce the reputation of their crypto project so better try to get listed on decent centralized exchange is also a must thing in my opinion.