If the Cloak coin is unique and stands out from the competitors then users are needed and so the platforms will even list them for free provided that real synergy is created. Collusion is usage

Cloak is unique for those who believe on it, particularly the investors, however, Cloak is still part of the altcoins where majority of the coins are still struggling until now. Cloak use to have a good trading volume but now it seems gone, I can't remember anymore what exchange has brought it big trading volume, I think it's bittrex, but bittrex is not as big as it was before, or as popular as it was before.
The competition is fierce yet bittrex.com exchanges are still popular even in terms of volume.
Bittrex is in the top 15 among 320 exchanges + 56 DEX
source
https://coinmarketcap.com/rankings/exchanges/Bittrex this class to date according to Alexa Traffic Rank Global 5,864 website.
Top Traffic Rank: US United States 4,174
211Sites Linking In.
Yep i agree with you Cloak remains popular among its community, but, for this to global happen, it needs the right user networks, advertising, influencers.... marketing plan....