In a project everything must be prepared.
1. The team is experienced in technology so their concept will be good if it is experienced.
2. Funds must be prepared because building a project must have funds. Do not rely on funds from the sale of ICO / IEO. It will be difficult if the project does not develop.
3. Products must be prioritized because the project has a goal on the product so this step must take precedence.
4. Good marketing and can build a community with many who are interested in the project.
5. Do not underestimate tokens at the entry into the low exchange because it will anger the investors.
They are of course true. But after achieving all these, the project should have a quick strategy to reflect the success of the project with the price of the coin. Be it late, the token should be listed on a popular exchange as much as possible. And the value be added to it so that it don't dump. It's also important to lock the stakes of the team and the advisors so that the investors coin won't lose their value.
It still depends on the project utility, if the utility is less interesting it won't matter later even if the project get listed on big exchanges, years later there may be less adoption rate and the top exchange might be forced to delist such project from their platforms, devs must work only very useful utilities for their projects