There is nothing to be surprised at, since the cryptocurrency is gaining more and more momentum and I think it's great that advertising is already everywhere and ordinary people can learn more about bitcoin and also invest in it through a number of companies, such actions should raise the level of trust in bitcoin as a whole
Trust is build and I believe bitcoin after being down and has able to recover, it has already gained the trust of the people most especially on the investors. However, the situation now is crucial, I'm sure if people aren't new here, they will understand that the dump will soon come, and we should know it's possible and be able to prepare for that, and hopefully newcomers are fully educated not to panic easily.