But this will be forced to be implemented on coinbase and other regulatory exchanges. Anyone knows if binance would be liable to obey these new regulations ?

All centralized exchanges ask for your KYC for years. What are you talking about...? Don't tell me you did not know that. The problem is
not with centralized exchanges, but with independent, decentralized wallets. Govern's move regards these wallets, not the exchanges, as the exchanges already ask for KYC.
This is a quote from the article you mentioned in OP (boldface is mine):
If enacted, the proposed rule, [...] would subject self-hosted wallets to heightened anti-money laundering standards, meaning anonymous transacting could become a thing of the past.