I honestly think that Ryan is wrong to continue 'focusing' on South America. His stuborness on this strategy is worrying. No matter how well intended it is, it is wrong to put too much focus on a market in an underdeveloped region.
We need someone who is present in the crypto space and promotes the hell out of Dash and I have much doubt that this new head of marketing will be able to do so.
I understand Ryan's reasoning, but he needs to face up to reality and that is that crypto still is a speculative asset and therefore you need to primarily attract speculative investment where it is available!
Honestly, everyone involved in Dash needs to step up and do their part in promoting Dash on all his available channels. Promote Dash on social media (Twitter, Youtube, Reddit, Facebook ...). Use your existing accounts or make new ones to talk about or promote Dash. Get active. Add comments about Dash to popular crypto videos, but also on Dash's official videos. Get the number of views and comments up. Add comments about Dash on tweets. Make memes. Whatever. Make noise. It will have much more effect than the 'Venezuela' adoption strategy. Hundreds, thousands of Dash holders spreading the message is far more powerful than what any single 'marketing' person can ever achieve.