The biggest problem is that people entering the world of cryptocurrencies are looking at the top 10 cryptocurrencies.
Dash is in 27th place. How are they going to know it's so "cool" if the marketing is shit and the price isn't rising?
Every time DCG says they don't want to speculate, and to do their job - it won't work - Dash needs attention.
Evolution has been delayed for several years - if they really are close to presenting what it is supposed to look like, they should do an advertising campaign to make Dash loud.