Steve Wozniak founded a crypto coin to address climate change. Details yet to be announced. From press releases it sounds like a crowd funding campaign crossed with an altcoin. Offhand I don't remember anyone trying this before. For those who don't know who Wozniak is. He cofounded apple with Steve Jobs. Wozniak wrote the original apple PC operating system. Then designed and built the hardware. Steve Jobs was the sales, organizer and PR guy.
A crypto coin reaching near to $1 billion in market cap on day 1 could be a record. I don't know if this received much publicity. I think it could have potential.
To be honest, he is one of the few people on this whole planet who could possibly pull this off.
Anyway, lets not neglect the fact that it is happening also because crypto grew a lot and now we can witness things like this.
Crypto will blow even bigger next year when current economy is going to be smashed with weight of this year's debt.