I doubt the use case, this is a token for their fans.
I think it will initially be used for all corporate financial sector clubs including sponsorship.
I can't find the whitepapers to these fan tokens, maybe google hasn't indexed them yet, do you know where they're posted?
What I know so far (cmiiw) is that the JUV isn't officially issued by JuventusFC, but by the Socios company. Maybe Socios is just a partner of some football clubs.