Why do you think its low risk? Just because its self funded? In fact you'll be in a high risk investment since its self funded. IIRC there was a study concerning non funded vs funded projects. Most non-funded projects cant compete with funded projects and dissipates overtime, they dont last for long. You will even see in CMC that top projects are mostly funded projects except for a few self funded one which is the old founding coins.
As the other project has not been successful, those who are self-funded are most likely dump in the future if they cannot find any support from the other companies because there are lots of alike projects that has already failed when they failed to acquire some partnership with the other big names in the crypto industry. Nevertheless, if they just started from a self-funded project and get some numbers of a partnership after some years, then that would be nice to invest your money with. you can see all of those things on their road maps.