1. The investors made an informed decision and not regret anything.
2. The business model is convincing enough to part people with their money.
3. Both miners and investors dont care if the devs or CEO become rich, as long as the coin they hold has value.
Because a portion - mid, majority..? - of the IPO is going to be dumped at the outset for a profit--it was the plan of several investors all along. Part of it is already being auctioned publically and privately as well. Hopefully will set a market price, but there's no guarantee. This is because the coin, despite being tied to a physical commodity, doesn't need to have a static or high value. It's merely a transport mechanism. It will still work at 1 satoshi, but you wouldn't want it that low.
The biggest factor will be the frontend's ability to provide easy volume of, and well-priced, GPU's. If it can do better than NewEgg and Amazon, GPUC will be in the top 5 altcoins for value. If they don't do better, it will drop and folks will dump.
It's one of the reasons TigerDirect adopted BTC by itself instead of an altcurrency like Amazon is looking into. There's no guarantee the coin's value will mature or stabilize. Too much to bother with.
I'm watching this because this isn't the first coin to have a business frontend with coin value hopefully tied to something with established value, but it is one which I believe has better chance than most. Also it's a bit of a curiosity, like something in a Zoo. 200+ pages of nothing.
It is a little concerning that the only person with a guaranteed win is the Owner. Like you said it does not matter if the coin goes down to 1 satoshi, the owner will still be selling at market prices. It is even worse that the investors are the ones who are paying for this thing.
I really wish there were some sort of condition that if the owner profits but investors do not then portions of profits should be used to repay investors, but that will never happen.