You can't make longterm predictions of which groups you may need to extract social benefit from later or how one group interacting with a group you do need may change their perceptions of you.  Sometimes a group you had no idea you might be doing business with will end up as one of your main customers, witness the success of the television program "My Little Pony - Friendship is Magic" with a periphery demographic.  

When the only downside is some nebulous concept of not "keeping it real", it's better to play it safe.