The title is applicable to small transactions and not the big fish category (ex. 1000k, 10k or more)
I have observed many times whenever there is rise in the price it will proportionally increase the fees as well. BTC becomes useless if I want transfer my coffee bill worth $5 or lets say lunch of $50 bucks if I have to pay more than 10-15 USD for single transaction.
IMO, this is because of competition between those who wanna pay less
BTC for their coffee.

When the fuss is settled the fee is back to normal. I have noticed that commonly the lowest fees are in the morning on Sundays. Right at the moment you can set as low as 3-5 sat/Byte and buy a cup of coffee.