Well, I'm not going to judge this but why we have to deposit on a particular address in order to participate? Is that wallet address that holds the funds and after making the deposit it has gone?

Anyway, people have to know how a scam trick been propagated around.
It was a really attractive reward (0.01BTC) but I'm not sure if it is truly attractive seeing we need to deposit first. This site is new, we can't guarantee if they will never run. I see a high risk of participating in this lottery. I hope I was wrong and they are true of what they say.