Well, first things first.
You need to inquire if they are interested or not.before briefing them.nor going detailed.
Just tell them Bitcion or crypto currency is a Currency of no bank protocol or government limitations (regulations). Crypto has no limitation of region, since we have the same internet.anyone who has access to Internet have access to spend this Currency.
Yeah, lot of information has been given depending on the previous post said I should make them to benefit from it to understand how it's important