I don't understand why people need a hardware device just to have a cold storage. IMO, hardware wallets are essential if you want to be secure and transact money every day. In other words, hardware wallets are good as hot wallets. If you just want to keep your bitcoins for the next decade, in a matter of speaking, you can simply install electrum on an offline computer/laptop, verify it and then write your mnemonic on paper(s).
Company is 17 years old but the device is fairly new to crypto.
I don't know the company but 17 years does not tell me anything. Bitcoin started in 2009. I would go with ledger to be honest, even if I never bought a hardware wallet.