I don't know if there are a lot of companies that buy bitcoin and hold large amounts of bitcoin in my opinion that is terrible,
seeing manipulation can happen in the market, 10k Bitcoin is a large amount, and this can make the market bearish if everything is sold at a certain level,
I think this can be said to be good news, or it can also be called bad news.
if the 10k Bitcoin is to diversify client's investment then it's fine. 10K bitcoin also small fraction of bitcoin which amounts to 21 million not including the lost coins.
The only problem about that if theres thousands of other company doing the same thing which amount to humongous amount possessed by some companies